Apple innovatively unveils iPhone 6 through two phases

In OOH News By Bhawana Anand - November 13, 2014

Milestone Brandcom unveiled the launch of iPhone 6 & 6 Plus through a noteworthy month-long OOH campaign.

Tag Heuer grabs attention with high octane campaign

In OOH News By Bhawana Anand - November 12, 2014

The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the racetrack.

IOAA strives to reinforce compliance norms with revised draft SOP

In OOH News By Rajiv Raghunath - November 12, 2014

The industry body has also circulated a note on accreditation of advertising agencies

Brands compete shoulder-to-shoulder in the outdoor

In OOH News By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Sab TV creates buzz in UP with Chidyaghar

In OOH News By Nabamita Chatterjee - November 06, 2014

High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.

Levi's connects with commuters via metro stations in Mumbai

In OOH News By Nabamita Chatterjee - November 06, 2014

Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.

Vodafone Red rolls out innovations in Odisha

In OOH News By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

Tupperware captures audience through mall activation

In OOH News By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.

Prakash Arts launches state-of-the-art FOB, air-conditioned bqs in Hyderabad

In OOH News By Rajiv Raghunath - November 04, 2014

The OOH major has developed these properties on the Gachibowli Road in the Cyberabad area of Hyderabad on BOT basis; K T Rama Rao, Minister of Panchayath Raj and IT, Government of Telangana, inaugurated the FOB and bqs on November 3rd, 2014

Bisleri brings in Urzza through OOH

In OOH News By Jubilee Cardozo - November 03, 2014

The leading packaged drinking water brand introduced its energy drink'Urzaa' through a 21-day OOH campaign in Mumbai and Gujarat.