'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

JCDecaux India sets two national records certified by Limca Book of Records 2015

In OOH News By VJ Media Bureau - February 20, 2015

The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line

Vodafone develops mini hoardings to promote 121 Plan in UP East

In OOH News By Bhawana Anand - February 20, 2015

The brand has covered 948 locations across 23 districts in the region

South African Tourism showcases the Rainbow Country in the outdoor

In OOH News By Bhawana Anand - February 18, 2015

The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

Taco Bell rings loud in Bengaluru

In Campaigns By Bhawana Anand - February 11, 2015

Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'

KMC swoops down on tax-defaulting outdoor firms in Kolkata

In OOH News By Nabamita Chatterjee - February 02, 2015

Majorly the hoardings with their faces torn or pulled down can be seen along Central Avenue and in South Kolkata regions like Sayed Amir Ali Avenue, and in Dhakuria.

Dr Fixit launches'DOST' activation for contractors

In Campaigns By Bhawana Anand - January 31, 2015

This unique initiative is to educate contractors about the four-step procedure to create leakfree homes

Bright Outdoor acquires ad rights on Mumbai Monorail media

In OOH News By VJ Media Bureau - January 29, 2015

The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches

Pidilite promotes its products in the rural markets

In OOH News By Bhawana Anand - January 29, 2015

The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.