Kotak Mahindra Bank launches high-decibel OOH campaign post merger

In Campaigns By VJ Media Bureau - April 16, 2015

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers

Kavita Sadana appointed as Group Account Director, DDB MudraMax

In OOH News By VJ Media Bureau - April 14, 2015

Sadana has worked for over two decades with leading organisations in domains like media publishing, entertainment and advertising

TDI facilitates seamless online booking of sites at Cochin Airport

In OOH News By VJ Media Bureau - April 13, 2015

The agency has created a separate web page on media at the airport providing details of every site, such as, layout, display size, display type, location, and other description.

Vodafone dials into Bihar & Jharkhand to promote'1GB Data'

In Campaigns By Nabamita Chatterjee - April 09, 2015

More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest

Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8

In OOH News By VJ Media Bureau - April 06, 2015

Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu

Dainik Bhaskar makes a big positive statement in the outdoor

In Campaigns By Bhawana Anand - April 06, 2015

The national daily showcases the new perspective of news stories through effective outdoor campaign, executed by Milestone Brandcom.

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Parachute Advansed urges Mumbai to'de-stress' with'aromatherapy oil'

In Campaigns By VJ Media Bureau - March 30, 2015

Madison Out Of Home executed the campaign using some 170 media units across Mumbai, primarily targeting female audience

OOH growth exceeds expectations -- FICCI KPMG Report

In OOH News By Bhawana Anand - March 27, 2015

The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8% to reach Rs 35.1 billion in 2019

Outdoor Advertising Convention returns to Mumbai; convention on July 24-25

In OOH News By VJ Media Bureau - March 27, 2015

Outdoor Advertising Awards (OAA) function will be held on July 25; entries for the awards will be received until May 30