UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor

In Digital OOH By M4G Bureau - September 08, 2023

Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.

Himalaya Extends Branded Baby Care Room at Goa’s Manohar International Airport

In Campaigns By M4G Bureau - September 08, 2023

It joins a network of 150 baby care feeding rooms by Himalaya across the country.

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

Metro and train advertising can enrich daily commute: JCDecaux report

In Research By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit

In Digital OOH By M4G Bureau - September 06, 2023

An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

JCDecaux wins bus shelter contract of Toulouse Metropole and street furniture contract of the City of Toulouse for 15 years

In OOH News By M4G Bureau - September 06, 2023

The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.

Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform

In Digital OOH By Rajiv Raghunath - September 06, 2023

“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.

Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights

In Digital OOH By M4G Bureau - September 04, 2023

India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be showcased to the world to inspire millions create a more sustainable world.