East Talks OOH kicks-off in Kolkata

In OOH News By VJ Media Bureau - March 17, 2016

The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.

Novelty is essential for brand campaigns: Satabdi Ghosh

In OOH News By VJ Media Bureau - March 17, 2016

Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry

Carat India wins media mandate for Columbia Asia Hospital

In OOH News By Satarupa Chakraborty - March 14, 2016

Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.

"Creative campaigns act as catalysts to break the bottleneck"

In Viewpoints By M4G Bureau - March 10, 2016

Vedanarayanan Vedantham of Simplilearn shares that OOH does play a crucial role as it acts as the key component to drive audience to the desired destination.

Arena Media wins the integrated media mandate for Bagrry's

In OOH News By Satarupa Chakraborty - March 08, 2016

Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.

Vodafone's high decibel 4G brand activation in Delhi and Mumbai

In Campaigns By Satarupa Chakraborty - March 08, 2016

Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH

"We are always open to innovations in our OOH campaigns"

In Viewpoints By M4G Bureau - March 04, 2016

UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.

OAC 2016 to host second edition of its creative contest YOC

In OOH News By VJ Media Bureau - March 03, 2016

Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi NCR during June 17-18 this year.

ABID INTERIORS 2016 connects with its target group via outdoor

In OOH News By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

Havas Media wins the integrated media mandate of Brick Eagle Group

In OOH News By Satarupa Chakraborty - March 03, 2016

Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.