Tanishq goes loud with its'Queen of Hearts' collection

In Campaigns By Nibedita Saha - July 19, 2016

Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.

Chennai Metro attracts more local and international brands

In OOH News By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

ITC - Superia Soap goes downtown through OOH with Kinetic India

In OOH News By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

Ecosys OOH styles it up for Myntra

In OOH News By Satarupa Chakraborty - July 06, 2016

Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.

Swarovski awards full service media operations to Havas Media

In OOH News By Satarupa Chakraborty - July 06, 2016

Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide

FMCG brands woo metro travelers in Delhi

In OOH News By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Built to Grow

In Viewpoints By M4G Bureau - June 29, 2016

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

Ecosys OOH paints Maharashtra with Colors Marathi

In OOH News By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.