Sujal Advertizers to develop Padmawati underpass in Vadodara

In OOH News By Satarupa Chakraborty - November 29, 2016

Sujal Advertizers, having won the contract to develop the underpass, will create eye-catching media at the site apart from beautifying the civic amenity

Age UK turns to geo-targeted billboards to connect with lonely elders

In Digital OOH By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

In Digital OOH By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

In OOH News By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands

Royal Enfield rides on Rider Mania

In OOH News By Satarupa Chakraborty - November 24, 2016

The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

"Moving, interactive hoardings can spur more innovations"

In Viewpoints By M4G Bureau - November 22, 2016

Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.

Will the demonetisation drive curb OOH spends?

In OOH News By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

Havas bags integrated media mandate for Swiggy

In OOH News By Satarupa Chakraborty - November 18, 2016

Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.

Bigg Boss keeps an eye on airport cab travellers

In Campaigns By Satarupa Chakraborty - November 16, 2016

CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai