UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana

In OOH News By M4G Bureau - April 25, 2017

Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations

RB joins NDTV to drive'Swachh India' goals

In OOH News By M4G Bureau - April 25, 2017

RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Total Quartz takes cue from badminton to highlight car fitness mantra

In Campaigns By M4G Bureau - April 19, 2017

Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile vans for reach.

Augmented reality is adding a new string to OOH bow

In Digital OOH By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Proactive In & Out Advertising is presenting sponsor of OAA 2017

In OOH News By Rajiv Raghunath - April 13, 2017

The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017

Pre-bid meeting for 7 Railway zonal packages on April 20

In OOH News By Rajiv Raghunath - April 13, 2017

The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.