Malaysia-based Moving Walls wins prestigious TiE50 award

In Digital OOH By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

In OOH News By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

OnePlus opts for onground activation to build customer base

In Campaigns By Bhawana Anand - May 17, 2017

The brand activation was conducted at DLF Mall Of India in Noida.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

In OOH News By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans

In OOH News By Vasant Jante - May 16, 2017

The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions

SDMC brings down media on public utilities, Laqshya calls action arbitrary

In OOH News By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017

In OOH News By - May 15, 2017

The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

In OOH News By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

OOH most effective in driving online activity, says study

In Digital OOH By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

In OOH News By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business