DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

Brand Street India announces new event division in tie-up with ICW

In OOH News By M4G Bureau - June 06, 2017

The event division will explore new business opportunities in experiential marketing, among other key areas

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Karnataka Tourism amplifies"Year of the wild” campaign on Railway DOOH media

In OOH News By M4G Bureau - June 05, 2017

Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.

East Delhi Municipal Corporation postpones tender for multiple outdoor formats

In OOH News By M4G Bureau - June 01, 2017

Now tender for each format will be opened separately this month

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions

Pepsi innovatively quenches youth thirst for spontaneity

In Campaigns By Bhawana Anand - May 30, 2017

DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend

Drive Without Fuel adds a new dimension to OOH

In OOH News By M4G Bureau - May 29, 2017

DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping

Vodafone criss-crosses states to highlight its data strong network

In Campaigns By Bhawana Anand - May 29, 2017

Vodafone India launched the Vodafone Data Strong Ride, a motor cycle rally to demonstrate Vodafone's data strong network

Vancouver's Car2Go unfurls unique experiential activation

In Digital OOH By M4G Bureau - May 29, 2017

Car2Go aimed to catch the attention of Vancouverites near one of its rental parking spaces.