Results For "AC"
3944 News Found
‘OOH is primed for accelerated growth’
In OOH News By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
‘Jab Harry met Sejal’ casts the big picture on Mumbai’s OOH canvas
In Campaigns By Bhawana Anand - August 04, 2017
Bright Outdoor Media executed the 12-day campaign across Mumbai using large formats in the main
Madison Media acquires majority stake in HiveMinds
In OOH News By M4G Bureau - August 03, 2017
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
‘Game of Thrones’ connects with Hotstar audience via OOH
In Campaigns By - August 03, 2017
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
‘Mall signages - a perfect growth opportunity for DOOH’
In OOH News By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
Orango Solutions wins media rights at Varanasi, Srinagar airports
In OOH News By Bhawana Anand - August 02, 2017
The contracts have been acquired for a period of 10 years each.
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
‘OOH can spur social entrepreneurship in a big way’
In OOH News By M4G Bureau - August 02, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.
Expand, measure, plan & localise OOH: Rajesh VL
In OOH News By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
OOH industry should work in an integrated manner: Panel
In OOH News By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists