'Paranavatar Shri Krishna'

In Gallery By M4G Bureau - August 17, 2017

The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey

Southern Railway invites bids for ad rights on Brindavan Express

In OOH News By M4G Bureau - August 16, 2017

The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.

Interactive bus shelters in San Francisco act like virtual aquariums

In Digital OOH By M4G Bureau - August 12, 2017

The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish

India’s digital signage industry to grow by 18% by 2022

In OOH News By M4G Bureau - August 11, 2017

Increasing use of digital signages in OOH advertising is one of the key contributing factors

Smartron srt.phone connects with audiences in a flash

In Campaigns By M4G Bureau - August 10, 2017

Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi

In OOH News By Bhawana Anand - August 08, 2017

Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.

Havas Media bags integrated media mandate of Faircent.com

In OOH News By M4G Bureau - August 08, 2017

The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: