Ford unveils unique Ganesha installation made of spare parts

In Campaigns By M4G Bureau - August 22, 2017

The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

Installation of new Picadilly Lights curved LED display media complete

In Digital OOH By M4G Bureau - August 21, 2017

A number of testing, connections and other service functions will take place before the fully-operational display is revealed

Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘Our DOOH network is the finest in terms of quality, aesthetics’

In Digital OOH By M4G Bureau - August 18, 2017

Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:

‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

McDonald’s celebrates India’s diversity quite differently

In Campaigns By M4G Bureau - August 18, 2017

DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week

Noida Authority invites EoI to build fresh ad revenue growth strategy

In OOH News By M4G Bureau - August 18, 2017

Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

In Campaigns By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres