Garnier Men

In Gallery By M4G Bureau - August 24, 2017

The new product was reinforced through tissue papers with printed messages to use the newly launched face wash

Green printing is an imperative for OOH business

In OOH Solutions By Bhawana Anand - August 24, 2017

Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing becomes an industry norm

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

Colgate gets record number of people for oral care

In Gallery By M4G Bureau - August 23, 2017

A large number of school students join the activity

RITES calls for bids for Mumbai Area OOH ad package

In OOH News By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29

Patna Mayor demands action on unauthorised media sites in city

In OOH News By Bhawana Anand - August 23, 2017

A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance

"Live life on your own terms and remain special"

In Gallery By - August 23, 2017

Actor, author, motivation speaker Anupam Kher spoke on ‘How to carve your own niche in a competitive world’ at OAC 2017

“Rivalry is relevant for OOH business”

In Gallery By - August 23, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talked about ‘Building Bridges: For OOH Business’ at OAC 2017.

‘Mall signages - a perfect growth opportunity for DOOH’

In Gallery By - August 23, 2017

Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017