Results For "AC"
3944 News Found
Pre-bid meeting on Mumbai OOH Area railway ad package today
In OOH News By M4G Bureau - August 29, 2017
The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.
Vizeum wins media mandate for Mathrubhumi Group
In OOH News By M4G Bureau - August 29, 2017
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”
Bandhan Bank partners with Madison Media again
In OOH News By M4G Bureau - August 28, 2017
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Address underlying issues to make railway packages attractive: Media owners
In OOH News By Bhawana Anand - August 28, 2017
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably
‘OOH is more creatively impactful, more contextually relevant’
In Viewpoints By M4G Bureau - August 28, 2017
Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:
“A common OOH currency to measure the media is vital”
In Gallery By - August 27, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
“DOOH in China: Big & mainstream”
In Gallery By - August 25, 2017
Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017
BBMP will take stern action against agencies felling trees
In OOH News By M4G Bureau - August 24, 2017
BBMP will take stern action against agencies felling trees
Australia’s oOh!media delivers double digit revenue powered by digital assets
In Digital OOH By M4G Bureau - August 24, 2017
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens
Clients will eventually see value in green printing: Machine manufacturers
In OOH Solutions By - August 24, 2017
Sam Patel, President, Arrow Digital & Manesh Shetty, Regional Sales Manager, Agfa Graphics Middle East - Agfa Graphics, share their perspectives on green printing for OOH – today and tomorrow