Results For "AC"
3944 News Found
Media embraces tech for monitoring & 3rd party certification
In Viewpoints By M4G Bureau - September 05, 2017
Indrajit Sen, CEO of Adwise Analytics Pvt Ltd., Bengaluru, talks about the firm's innovative operating monitoring systems for large media companies that also enable certification of compliance of display contracts -- thus changing the entire OOH ecosystem, which hitherto has been the only medium without any assurances of contract delivery.
‘OOH is primed for accelerated growth’
In Gallery By - September 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz
In Gallery By - September 04, 2017
Nabendu Bhattacharyya, CEO & Managing Director of Milestone Brandcom, conducted the quiz show in a highly engaging manner once again at this year’s Convention.
Puma laces up Netfit technology innovatively on OOH
In Gallery By M4G Bureau - September 04, 2017
The brand marks a strong presence in the city
Puma laces up Netfit technology innovatively on OOH
In Campaigns By M4G Bureau - September 04, 2017
The brand has used a mix of innovations and large format displays to drive this campaign
Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH
In Digital OOH By M4G Bureau - September 03, 2017
Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters
’10 best ways to market OOH’
In Gallery By - September 02, 2017
V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business
Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas
In OOH News By M4G Bureau - September 02, 2017
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry
‘Measurement should be the top priority for next 5 years’
In Viewpoints By Bhawana Anand - September 02, 2017
Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:
Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep
In OOH News By Bhawana Anand - September 01, 2017
A competition for smart city projects will begin soon