Jagran Engage bags exclusive media rights on Lucknow Metro network

In OOH News By Bhawana Anand - September 19, 2017

As per the 9-year contract, Jagran Engage will hold the advertising rights inside metro stations and on civil structures of elevated section from Transport Nagar station to Charbagh station covering 8.5 km.

Major rail media packages put on hold; industry concerns under the lens

In OOH News By Bhawana Anand - September 18, 2017

The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and Package No. 48 (Northern Railway Zone excluding Delhi Area)

HC directs Nagpur civic body to nail repeat violators of OOH norms

In OOH News By M4G Bureau - September 17, 2017

The Nagpur Municipal Corporation has been asked to take photographs of receipts of fine imposed along with illegal structures raised by erring persons so that action could be taken against those violating the court's orders.

LG showcases OLED Video Wall at 2017 CEDIA trade show

In Digital OOH By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Ayuda implements deep integration with Hivestack

In Digital OOH By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

State-of-the-art ad-roller® set to invade malls, airports with innovative media

In OOH Solutions By Rajiv Raghunath - September 12, 2017

The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London

Sharekhan by BNP Paribas eye to eye with passengers

In Gallery By Bhawana Anand - September 11, 2017

The check-in counter is a vantage place for brand communications

Sharekhan by BNP Paribas checks into airports with investment advice

In Campaigns By Bhawana Anand - September 11, 2017

A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.