SDMC floats tender for ad rights on unipoles, toilet blocks

In OOH News By M4G Bureau - September 22, 2017

The contract will be awarded for 3 years with the option of a 2-year extension

Pantaloons adorned Kolkata streets with magnificent ‘Alpana’

In Campaigns By Ria Banerjee - September 22, 2017

Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.

‘Keep the ‘wow’ factor alive’

In Viewpoints By Bhawana Anand - September 22, 2017

If not metrics, the industry should maintain the wow factor to thrive in the budgets, says Vivek Lakhwara, President, Rapport Outdoor Limited. Edited excerpts of the interview:

Sharekhan engages employees with out-of-the-box activities

In Campaigns By Ria Banerjee - September 21, 2017

Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas

OOH is x4 more effective at driving to online

In Research By M4G Bureau - September 21, 2017

A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.

Starcom India wins Lenskart media duties

In OOH News By M4G Bureau - September 21, 2017

Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher

Wagh Bakri travels miles with bus branding in Bengaluru

In Campaigns By M4G Bureau - September 21, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Jagran Engage to offer static, digital, ambient media at Lucknow metro stations

In OOH News By Bhawana Anand - September 21, 2017

The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations

UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

In Campaigns By M4G Bureau - September 20, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Dentsu Impact elevates Anupama Ramaswamy as NCD

In OOH News By M4G Bureau - September 20, 2017

Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.