‘Innovative formats attracting more ad spends’

In Viewpoints By Bhawana Anand - September 28, 2017

Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.

Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall

In Campaigns By Bhawana Anand - September 27, 2017

Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30

Uni ads bags bus media rights in Hyderabad & Secunderabad

In OOH News By Bhawana Anand - September 27, 2017

Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses

‘An SOP culture is a must for OOH’

In Viewpoints By Bhawana Anand - September 26, 2017

Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:

Signpost partners Thane civic body for bicycle sharing initiative

In OOH News By M4G Bureau - September 26, 2017

Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.

‘Media planning agencies have to be media neutral’

In Viewpoints By Bhawana Anand - September 25, 2017

Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:

‘OOH has everything going for it’

In Viewpoints By Bhawana Anand - September 23, 2017

Amarjeet Hudda, COO, Laqshya Solutions believes there is nothing that outdoor medium lacks; the industry is growing at double digits and has enough science involved behind planning and buying. The only thing that the industry lacks is a common currency for audience measurement. Edited excerpts of the interview:

Drawing eyeballs to gripping movie series

In Gallery By M4G Bureau - September 22, 2017

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Wagh Bakri boards BMTC buses

In Gallery By M4G Bureau - September 22, 2017

The brand utilises the BMTC moving media to build high visibility across the city

Primesight BT ad contract in Northern Ireland goes live

In Digital OOH By M4G Bureau - September 22, 2017

The inclusion of Northern Ireland into the rest of the UK BT estate is a first for the contract and further cements Primesight's expansion into new markets and environments