Results For "AC"
3944 News Found
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
Greater Chennai Corporation mulling over bringing OOH back on streets
In OOH News By Bhawana Anand - October 05, 2017
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
Rhino adorns billboards with handcrafted idols & figures during Puja
In Campaigns By Bhawana Anand - October 05, 2017
The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used
DDB Mudra bags Royal Enfield project mandate
In OOH News By M4G Bureau - October 04, 2017
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Signpost lights up Kolkata airport
In Gallery By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
Signpost India decks up Kolkata airport to commemorate festive season
In OOH News By M4G Bureau - October 03, 2017
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
“Interactive OOH will provide more storytelling opportunities’
In Viewpoints By Bhawana Anand - October 02, 2017
A homegrown brand Mother Dairy views OOH as a multi-faceted platform for communications. With DOOH media gradually coming into its own, there is a lot more than brands to go for in the OOH space, shares Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd.
JCDecaux wins rights for Stockholm’s e-bike sharing network
In OOH News By M4G Bureau - October 02, 2017
The contract includes the design, installation and maintenance of 5000 e-bikes at 300 dock less e-parking bike stations. These e-bikes are GPS connected and the service is fully application based for smartphone use easing and enhancing the bike users experience.
SDMC invites NIT for setting up smart toilets in lieu of ad rights
In OOH News By M4G Bureau - September 30, 2017
The contract will be awarded on DBOT basis for 10 years
Hyundai taking its ‘Safe Move Phase 3’ to malls, schools
In Campaigns By Bhawana Anand - September 29, 2017
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games