Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

AAI issues RFP for advertising rights at Raipur Airport

In OOH News By M4G Bureau - October 27, 2017

About 9,094 sq.ft of advertising space will be sanctioned under the tender and that includes multiple media formats

‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing

In Campaigns By M4G Bureau - October 27, 2017

Active Media Innovations ideated and executed the campaign in Mumbai

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

UK’s Exterion Media adds geo-targeted messaging on London buses

In OOH Solutions By M4G Bureau - October 27, 2017

The firm has partnered with OoH media specialist Talon, to unveil the first phase of new digital buses in London. Google is the first to run a campaign that displays geo-targeted messages on the digital screens, to audiences across the city

Soumitra Bhattacharyya calls time at Madison OOH

In OOH News By M4G Bureau - October 26, 2017

Soumitra Bhattacharyya had held the position since July 2014

Bottle-crushing units that can serve as advertising media

In OOH Solutions By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

Renault Captur trail blazes OOH landscape

In Gallery By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

TRA pens down list of India’s Most Attractive Brands

In Research By M4G Bureau - October 25, 2017

Samsung, LG, SONY, TATA and Honda take the top 5 positions in the list

Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country