Emami Fair & Handsome makes a face to face connect with male audience

In Gallery By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

DTC Dy. CGM R S Minhas to speak at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 08, 2017

Dr Minhas will make a presentation on the theme of ‘How innovatively can OOH maximise opportunities in urban transit space?’ at the upcoming Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17, 2017

Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

RITES invites bids for 6 railway media packages

In OOH News By M4G Bureau - November 08, 2017

Bids invited for Package No. 39 South Western Railways, No. 40 North Western Railways, No. 41 North Eastern & North Central Railways, No. 42 South Central Railways, No. 43 Southern Railways, No. 46 Western Central Railways OOH advertising

Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

In Campaigns By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

Cash-strapped Ludhiana civic body urging state govt to permit new tender float

In OOH News By Bhawana Anand - November 07, 2017

The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

RadioLocus augmenting OOH audience density monitoring

In OOH Solutions By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points