Thums Up Charged goes ballistic in the outdoor

In Campaigns By Amaan Kazmi - December 30, 2017

To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous

Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

Media 24X7 wins hoardings contract in Agra Cantt area

In OOH News By Bhawana Anand - December 28, 2017

The company is constructing hoardings covering 18,000 sq. ft display space allotted to it by Cantonment Board for the duration of two years; 5-6 renowned players had bid for the contract

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Gallery By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone

In Campaigns By M4G Bureau - December 27, 2017

The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad

AAI invites RFP for media rights at Khajuraho airport

In OOH News By M4G Bureau - December 27, 2017

The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee

Aurangabad corporators demand immediate steps to root out illegal media

In OOH News By M4G Bureau - December 23, 2017

Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body

Marriott Hotels first to use Lightvert’s ECHO technology

In Digital OOH By M4G Bureau - December 22, 2017

While viewers are given the impression that the dramatic images are projected into the night sky, they are in fact ‘printed’ temporarily and safely onto the viewer’s eye using the persistence of vision (PoV) effect

‘Amazon Prime Video crafts smashing presence for ‘The Grand Tour’

In Campaigns By Bhawana Anand - December 21, 2017

Executed across Delhi, Mumbai and Bengaluru, the campaign garners the attention of commuters and visitors via thrilling creative and innovations; executed by Rapport WW; the campaign has been designed to render the adrenaline rush of the motoring show

Boost gets young talent to ‘Play A Bigger Game’ with badminton pros

In Campaigns By M4G Bureau - December 21, 2017

Boost will bring to life the platform of ‘Play A Bigger Game’ with a live activation called Play The Pros @ PBL’18 wherein select kids will get a chance to Play A Bigger Game by rubbing shoulders against PV Sindhu & Carolina Marin