Results For "AC"
3944 News Found
‘Outdoor outperforms print, TV in CY2017 the Down Under’
In Research By M4G Bureau - January 18, 2018
The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.
GingerCup promotes inventive paper cup branding
In OOH News By Bhawana Anand - January 18, 2018
The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31
In OOH News By M4G Bureau - January 17, 2018
Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018
Asian Paints planning onground activities
In OOH News By M4G Bureau - January 17, 2018
With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations
Century Group of Companies erecting unipoles with surveillance facility
In OOH News By M4G Bureau - January 17, 2018
Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations such as Purnia
Adopt eco-friendly material to offset curbs on flex: digital printers
In OOH News By Bhawana Anand - January 16, 2018
Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
Delhi civic bodies take strong action to check city defacement
In OOH News By M4G Bureau - January 15, 2018
The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act
IDBI Federal Life sprints the Marathon on Kolkata Metro
In Campaigns By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4