Results For "AC"
3944 News Found
‘OOH design must befit the streetscape’
In Viewpoints By Manu Mahajan - January 22, 2018
OOH has the power to shape streetscape which reflect the vitality and character of an area, allowing for a complex interplay of various elements (below and above ground), and careful juxtoposition of these elements is going to result in memorable and unique streetscapes
Mumbai media owners welcome BMC plan to open up DOOH avenues
In Digital OOH By Bhawana Anand - January 22, 2018
The dynamic media could attract a greater number of advertising brands, but certain quarters of the industry would want to see how the regulations pan out before taking a call on the DOOH opportunity
Amazon unveils ‘Great Indian Sale’ with compelling offers
In Campaigns By M4G Bureau - January 22, 2018
The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back
Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy
In OOH News By M4G Bureau - January 19, 2018
In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda
SBI promotes healthy life with Green Marathon
In Gallery By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
SBI promotes healthy life with Green Marathon
In Campaigns By M4G Bureau - January 19, 2018
The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City
Programmatic a catalyst for small screen networks
In Digital OOH By M4G Bureau - January 19, 2018
The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media
Integrated campaigns deliver best: AdReaction study
In Research By M4G Bureau - January 19, 2018
Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other
ISLE 2018 to showcase cutting-edge LED displays, lighting
In Digital OOH By M4G Bureau - January 18, 2018
Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE
Impact Communications assumes new brand identity
In OOH News By M4G Bureau - January 18, 2018
The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes