Tanishq crafts a glittering outdoor presence

In Campaigns By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

One voice a must for industry, say Karnataka OOH leaders

In OOH News By Bhawana Anand - February 15, 2018

S M Jawad, Director, Ad Links, Vishwanath R Naik, Director, Pinnacle and Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media said in unison that the industry’s key constituents need to come together and articulate the common issues on one voice. The session was chaired by Indrajit Sen of IOAA

Ad World acquires transit, public utility media in MP

In OOH News By Bhawana Anand - February 15, 2018

The MP-based OOH firm has bagged new contracts for advertising on bqs, BRTS buses and a new media – CTPT

Facebook tells people to ‘Live What You Love’

In Campaigns By M4G Bureau - February 15, 2018

The campaign is in line with Facebook’s increasing concentration on giving people the power to build community and bring the world closer together

‘It’s about arousing curiosity in the minds of consumers’

In Viewpoints By Ria Banerjee - February 14, 2018

Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape

‘Need end-to-end solutions for flex management’

In OOH Solutions By Bhawana Anand - February 13, 2018

Santhosh P G, CEO of People Design & Communications, Bhagwath Prasad, MD of Printech Digital Imaging, Naresh Kumar Dasari, MD of Macro Media Digital Imaging, and Rajib Das of Spectacular MMT, discussed the key challenges that confront the industry and the probable solutions for making digital printing truly ‘green’

‘Tech infusion, digital formats will drive OOH spends’

In OOH News By Bhawana Anand - February 12, 2018

Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’

Freshmenu taps into corporates with lip-smacking activation

In Campaigns By M4G Bureau - February 09, 2018

The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend

Karnataka OOH leaders to address critical issues at industry meet tomorrow

In OOH News By M4G Bureau - February 08, 2018

The business leaders will converge at the Karnataka Talks OOH Conference in Bengaluru on February 9 to address the common industry issues and identify new growth avenues; the Conference will be conducted at Royal Orchid hotel on HAL Airport Road

HC asks Karnataka Govt, BBMP for action taken report on unauthorised flex hoardings

In OOH News By Bhawana Anand - February 08, 2018

Although criminal cases have been lodged against the offenders, no action has reportedly been taken under the Karnataka Open Places (Prevention of Disfigurement) Act, 1981