DOOH solutions multiply revenue: Aashiq, Deputy Director, NovaStar

In OOH Solutions By M4G Bureau - November 22, 2023

Dynamic displays have changed the game significantly when it comes to brand communication in the retail and out of home spaces. Aashiq, Deputy Director of NovaStar, delves into this in detail in this conversation as part of ‘Insights @ Digital X’ presented by DDX Asia.

Sapphire Media tunes into 92.7 BIG FM

In OOH News By M4G Bureau - November 21, 2023

The move bolsters the company’s efforts to diversify its multi-channel media presence across markets

WOO heads to Cape Town for first in-person Africa Regional Forum, registration open

In OOH News By M4G Bureau - November 20, 2023

The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay

M4G OOH Quizathon to be conducted live on Media4Growth on November 24

In OOH News By M4G Bureau - November 20, 2023

Attractive prizes beckon participants in this online open OOH Quiz contest

‘Go beyond conventional ads to get the ‘heads-down’ generation’

In Digital OOH By M4G Bureau - November 17, 2023

Gautam Bhirani, Founder and CEO of Tagtalk.ai, believes that the role of content and engagement in out-of-home and digital display media has evolved dramatically to cater to a demographic deeply immersed in digital devices. So brands need to acknowledge this and accordingly strategise their communication.

OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

In OOH News By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”

‘There’s growing demand for interactive digital display solutions’

In OOH Solutions By M4G Bureau - November 16, 2023

Dilip Surana, Director, ThinPC Technology speaks about the journey that led him from designing solutions for Shivneri/Volvo buses to evolving into a powerhouse that manages over 8,000 live screens across India.

DDX Asia expo: Building an ecosystem approach to digital display solutions business

In Gallery By - November 15, 2023

Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.

Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years

In OOH News By Rajiv Raghunath - November 15, 2023

Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.

JOLT set to charge up UK EV DOOH market

In Digital OOH By Rajiv Raghunath - November 15, 2023

Opportunity for advertisers to reach both roadside and EV charging audiences at scale, says the company