Parle Agro announces Rs 100 crore multimedia campaign

In OOH News By M4G Bureau - April 04, 2018

The multimedia campaign will have a significant OOH component as well as on-ground activations that amplify the 360-degree campaign

‘OOH works well, but ROI assessment is a must’

In Viewpoints By Bhawana Anand - April 04, 2018

Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising

Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19

In OOH News By Bhawana Anand - April 04, 2018

The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape

‘Technology holds key to OOH transformation’

In Viewpoints By Anil Balan - April 03, 2018

Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix

Acer introduces abSignage solutions in India

In OOH Solutions By M4G Bureau - April 02, 2018

The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network

SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha

In OOH News By Bhawana Anand - April 02, 2018

Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues

Times OOH initiates remote, real-time monitoring of BQS media lighting

In OOH News By Bhawana Anand - March 31, 2018

The system facilitates the controlling of lighting on BQS media across all target locations. The monitoring also helps track the energy consumption data.

Kansai Nerolac renders ‘Rang De Maharashtra’ colourful

In Campaigns By VJ Media Bureau - March 30, 2018

Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’

Mercedes-Benz S-Class set to ‘Lead the World’

In Campaigns By M4G Bureau - March 29, 2018

Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.

AdOnMo facilitates contextual advertising on cab LED screens

In Digital OOH By Bhawana Anand - March 29, 2018

The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab