‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Kerala OOH once again in line of fire on flex issue

In OOH News By M4G Bureau - April 27, 2018

The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more than 1,500 flex printing units

Check out TVS Jupiter, make an informed choice: TVS Motor

In OOH News By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH

Airport advertising is an impactful influencer, says study

In Research By M4G Bureau - April 24, 2018

A consumer insights study carried out by Nielsen on behalf of Clear Channel Outdoor reports that 42% of frequent fliers take action in response to advertisements they have seen in an airport

Transparent LED screens hold promise for OOH

In OOH Solutions By M4G Bureau - April 23, 2018

Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it gain an appreciation of many exclusive clients

Pioneer Publicity wins rights on 258 bqs in Mumbai

In OOH News By Bhawana Anand - April 23, 2018

The entire lot of bqs with backlit media is located at vantage points in the city that will be of interest to a gamut of advertising brands.

‘Lost in Space’ carves its own space in the outdoor

In Campaigns By M4G Bureau - April 23, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

SDMC opens tender for Unipole Cluster & Toilet Blocks

In OOH News By M4G Bureau - April 20, 2018

The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration

Activa 5G scripts the language of love

In Gallery By - April 19, 2018

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

Ludhiana MC working on plan to implement new ad policy

In OOH News By M4G Bureau - April 19, 2018

While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of Punjab is unique in landscape