Jim Liu to speak on China’s OOH digitalisation at OAC 2018

In OOH News By M4G Bureau - June 26, 2018

Jim Liu, CEO of LabOut Advertising (Shanghai) China, will make a presentation on the theme of ‘Up & down in China OOH's digitalisation’

JCDecaux to acquire APN Outdoor Group

In OOH News By M4G Bureau - June 26, 2018

The takeover offer is subject to APN shareholder and Australian regulatory approval and expected to be completed by end-2018

Hindustan Publicity bags SDMC Central Zone street furniture contract

In OOH News By Bhawana Anand - June 25, 2018

The OOH firm has won the rights on 4,878 sq.ft of advertising space for the duration of 7 years; the contract has been awarded on BOT basis wherein the OOH firm shall construct and renovate high-quality street furniture and maintain them

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

DMRC ridership dips but network reach expands

In OOH News By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer

In OOH News By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Ultratech Cement strengthening its brand positioning in Goa

In Campaigns By M4G Bureau - June 21, 2018

The brand ropes in a variety of formats communicating a strong message through a widely spread campaign

‘Connecting with the connected’

In Viewpoints By Gautam Bhirani - June 20, 2018

In a world where even relationships are digitised today, it is vital to assess the impact of OOH on the digitised consumers

Creativeland Asia wins 3 Bronze Lions for Merc campaign

In OOH News By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adidas rewards team spirit this FIFA

In Campaigns By Bhawana Anand - June 20, 2018

Kick-starting the celebration of FIFA World Cup 2018 in an impactful way, the idea of the innovative billboard was to celebrate and reward the spirit of coming together as a team