Railways clarifies that media contracts shall not exceed 5 yrs

In OOH News By M4G Bureau - September 17, 2018

The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract

Vodafone brings back eco-friendly ponds for Ganesh Chaturthi

In Campaigns By M4G Bureau - September 12, 2018

‘Vodafone Eco Ponds’ set up at 7 Vodafone Stores in Pune and 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan

Victoria Beckham debuts on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

TDI International bags Ahmedabad & Goa airports in fresh bids

In OOH News By Bhawana Anand - September 10, 2018

The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports

DTIDC opens contest for best bus shelter designs

In OOH News By M4G Bureau - September 10, 2018

Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2 lakh each

INOX checks into Coimbatore airport for launch promo

In Campaigns By Bhawana Anand - September 10, 2018

In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage

Times OOH strengthens airport media portfolio with Mauritius airport media acquisition

In OOH News By Bhawana Anand - September 07, 2018

Bagged for 10-years, the media format accumulates a healthy mix of about 140 sites which includes 42 digital screens, glass wraps, wall wraps and promotional zones, apart from the static requisite

Madison’s Platinum Media wins Ganesh Grains Media AOR

In OOH News By M4G Bureau - September 07, 2018

The account will be handled from the Agency’s Kolkata office; Ganesh Grains Ltd. is a homegrown FMCG company and one of the leading wheat product manufacturers in India

OOH Industry to grow at 9.2% CAGR: KPMG Report

In Research By M4G Bureau - September 07, 2018

With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023

Matthew teaches 6 Business Judo moves to Indian OOH industry

In Gallery By - September 07, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018