Sydney airport unveils Australia’s largest building wrap

In Digital OOH By M4G Bureau - October 22, 2018

The building wrap spanning 1,957 sq. m. covers the entire western face of the Airport’s T1 International multi-storey car park

EverGlow sees strong business prospects in OOH space

In Digital OOH By Shradha Mishra - October 22, 2018

In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up

The Social Street appoints Navin Fernandes to head Sports Marketing

In OOH News By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

Vodafone throws a protective ring around children at Mysuru Dasara celebrations

In OOH News By M4G Bureau - October 17, 2018

All children under 14 years of age entering the Mysore Palace are being protected with Vodafone Happy Cards (RFID tags)

Netflix expands billboard ownership in West Hollywood

In OOH News By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars

KSRTC invites bids for digital display on special service buses

In OOH News By M4G Bureau - October 17, 2018

The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Macromedia installs Efi Reggiani Renoir Next 340

In OOH Solutions By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

In OOH News By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

UK’s Global to acquire Exterion Media

In OOH News By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising