IIT Delhi escalates station branding issue to Ministry of Housing & Urban Affairs

In OOH News By M4G Bureau - November 14, 2018

IIT-D has requested the ministry to permit either use of IIT Delhi name or that of the coaching centre on the Metro station signage

Cars24 rolls out integrated brand campaign on OOH  

In Campaigns By M4G Bureau - November 13, 2018

The multiple format campaign was accompanied by car branding in Chennai & Hyderabad executed by My Hoardings

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Irish-owned Solar AdTek in pact with Dubai-based Poweregion

In OOH Solutions By M4G Bureau - November 08, 2018

Poweregion's customers are based in the Middle East and Africa region, and the group has over 1,000 clients

‘We see 20%-25% business growth each year’

In Viewpoints By Shradha Mishra - November 07, 2018

Mumbai-based Splash Digital is seeing strong business growth, even as the firm focuses on UV printing. Vivek Sejpal, Director, Splash Digital, talks about the business.

OnePlus unboxes new Guinness World Record

In Campaigns By M4G Bureau - November 05, 2018

559 OnePlus community members came together in Mumbai to unbox and experience the OnePlus 6T simultaneously

New Research Shows +23% Uplift in Brand Metrics with DOOH

In Research By M4G Bureau - November 03, 2018

The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals

MTV India takes live show to a new high

In Gallery By Bhawana Anand - November 02, 2018

Zenith OOH creates two striking innovations in Mumbai

Pacific Digital installs new EFI VUTEk GS3200 10 colour UV printer

In OOH Solutions By M4G Bureau - November 02, 2018

With the three-layer back lit signages/displays and tactile printing, this UV machine opens up many profitable applications in a very demanding industry