OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Welspun spreads out ethnic Spaces

In Gallery By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

Welspun spreads out ethnic Spaces

In Campaigns By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

SDMC plans to roll back property tax on media

In OOH News By Bhawana Anand - December 03, 2018

The matter was taken up by IOAA North Indian Chapter

Eastern Railway’s Asansol Division invites bids for vinyl wrapping

In OOH News By Ria Banerjee - November 30, 2018

The contract will be awarded for a period of three years

KTM Bikes accelerates train wrap branding

In Gallery By M4G Bureau - November 28, 2018

Rapport WW will be handling the branding exercise for the brand, which utilizes the extensive reach of DMRC Blue

Prakash Arts wins media rights at 2 Chennai railway stations

In OOH News By M4G Bureau - November 28, 2018

The rights have been awarded for 5 years each

LG PuriCare’s new visibility drive takes off at key airports

In Campaigns By M4G Bureau - November 28, 2018

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports

KTM Bikes rides high on train wrap branding

In Campaigns By M4G Bureau - November 27, 2018

Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity

Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report