Colgate-Palmolive’s ‘suraksha’drive at Kumbh Mela

In Campaigns By M4G Bureau - February 22, 2019

The brand has kicked off various initiatives including wrist bands, ropes and awareness drive

HP’s Vitesh Sharma to speak on green solutions for transit media

In OOH News By M4G Bureau - February 21, 2019

Vitesh Sharma, Country Head for HP Sign & Display business, HP will be addressing the upcoming 1st Transit Media Talks Conference in Mumbai on the theme of ‘Why transit media business must embrace green printing solutions’

Money4Drive bags bus ad rights in Indore in pact with Proactive In & Out Advertising

In OOH News By M4G Bureau - February 21, 2019

The contract has been awarded for a period of 2 years

Parle Agro signs on Jr. NTR as new face of Appy Fizz for South

In OOH News By M4G Bureau - February 20, 2019

This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region

Australia OOH industry net revenues reach A$927mn size in 2018

In OOH News By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

Outdoor LED display market to reach $22.4 bn by 2024

In Research By M4G Bureau - February 20, 2019

Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards

Alita Battle Angel unleashed over city scape

In Campaigns By M4G Bureau - February 20, 2019

Active Media Innovations promotes Fox Star Studios’ Alita Battle Angel through tall building wraps and wall paintings in city arterial routes

Network Fusion partners with Smaaash for exclusive branding rights

In OOH News By Bhawana Anand - February 19, 2019

As part of the alliance, Network Fusion will roll out advertising and branding activities in 32 centres across 17 cities catering to SEC A +, A segments in different age groups.

Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations

In Digital OOH By M4G Bureau - February 18, 2019

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.