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3949 News Found
Transit media is integral to OOH plans
In Gallery By - March 18, 2019
Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’
Transit media has huge potential
In Gallery By - March 18, 2019
Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th
The way forward is transit: Pawan Bansal
In Gallery By - March 18, 2019
Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019
With metrics, transit media can deliver big
In Gallery By - March 18, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day
In Digital OOH By M4G Bureau - March 18, 2019
The ad ran on Ocean’s full motion Loop network in Manchester
Indian OOH industry grew by 8.8% in FY2018-19
In Research By M4G Bureau - March 15, 2019
Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019
Mangaluru City Corporation brings down non-commercial outdoor displays
In OOH News By Ria Banerjee - March 14, 2019
The action followed the Model Code of Conduct coming into effect
Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports
In Digital OOH By M4G Bureau - March 13, 2019
An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience
Broadsign, Starlite Media team up to transform retail centre advertising
In Digital OOH By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities
UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe
In Digital OOH By Rajiv Raghunath - March 12, 2019
Ngage Media and Interbestare two leading independent companies operating across the Netherlands