Dentsu India appoints Malvika Mehra as CCO

In OOH News By M4G Bureau - April 01, 2019

As part of the mandate, Mehra will now be responsible for the agency’s creative duties across all offices and will also launch Dentsu India Tomorrow Lab

Tanuja Bhat re-joins L&K Saatchi & Saatchi as Group ECD

In OOH News By M4G Bureau - March 27, 2019

In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital Mumbai

Delhi civic bodies told to axe unauthorised media

In OOH News By M4G Bureau - March 27, 2019

HC directs concerned govt bodies to enforce Delhi Prevention of Defacement of Property (DPDP) Act, 2007

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor

Karnataka HC hearing on new bylaws on Mar 29

In OOH News By Ria Banerjee - March 26, 2019

Bengaluru OOH industry still reeling under the impact of the BBMP ban on large formats

Vivo’s IPL blitz: #PerfectFan contest on TagTalk

In Digital OOH By M4G Bureau - March 26, 2019

The real time contest launched across 200 locations enables fans to share their selfies real-time on TagTalk with location based live social media integration

Now showing on OOH screens: ‘Main Bhi Chowkidar!’

In Campaigns By Bhawana Anand - March 25, 2019

BJP has finally rolled out its OOH election campaign that is visible across key locations of the capital city

India is 3rd largest market for air passenger traffic

In OOH News By M4G Bureau - March 25, 2019

The ranking has been done by the Airports Council International (ACI), the global trade association of international airports, published its preliminary world airport traffic rankings which lists India among

Lufthansa celebrates explorers

In Campaigns By M4G Bureau - March 22, 2019

The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase

Floating billboards take OOH into new territories

In Digital OOH By Rajiv Raghunath - March 22, 2019

Miami-based Ballyhoo Media makes the most of audiences at beaches and riverfronts