Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

HP, Sharda University ride high on cab branding

In Campaigns By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Vadodara Division under Western Railways invites bulk tenders

In OOH News By M4G Bureau - May 21, 2019

The contract will be awarded for a period of 5 years

Mother Dairy’s salute to mothers of India

In Campaigns By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign

BMC initiates steps to bring down rooftop hoardings in Mumbai

In OOH News By M4G Bureau - May 20, 2019

City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action

How MTV urged Gen Y to vote

In Campaigns By Bhawana Anand - May 20, 2019

Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth

Torrent Advertisers wins media rights for outdoor premises of railway stations

In OOH News By M4G Bureau - May 20, 2019

The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route