Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In OOH News By Pray Jani - July 29, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

‘OOH offers choices for media format’: Muralidharan

In OOH News By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

‘10K-cr valuation for OOH industry is close reality’: Alok Jalan

In OOH News By Pray Jani - July 27, 2019

Alok Jalan along with Sai Nagesh gives hope to the OOH industry with their study of the development trajectory

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

'OOH to become increasingly important for OTT category': Tarun Katial

In OOH News By Mohit Manghani - July 26, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

15th Outdoor Advertising Convention underway in Mumbai

In OOH News By M4G Bureau - July 26, 2019

OAC 2019 is centred on the theme of ‘OOH 2.0! The Revolution Begins Here’

OOH Expo 2019 inaugurated at OAC 2019

In OOH News By Bhawana Anand - July 26, 2019

The 2-day Expo showcases cutting-edge OOH solutions spanning DOOH hardware and software solutions, media materials, fabrication solutions, among others

Sony Pictures Networks India builds Community Water Centre in Maharashtra

In OOH News By M4G Bureau - July 25, 2019

The Community Water Centre at Koliwali village, will provide access to clean drinking water to at least 3000 individuals in the village that houses 750 families

Brush up for ‘The Quintessential OOH Quiz’ at OAC 2019

In OOH News By M4G Bureau - July 24, 2019

The quiz will be conducted by Rachana Lokhande on July 26

ZEE5 India CEO Tarun Katial to address OAC 2019

In OOH News By M4G Bureau - July 24, 2019

Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’