‘Don’t sell space, Sell idea’: Raj Kamble

In OOH News By Pray Jani - August 05, 2019

Creatives are a big part of OOH campaigns and Raj Kamble, Co-Founder and CCO of Famous Innovations, demonstrated the 'how' of it at OAC 2019

‘Data and tech oriented OOH advertising growing in Asia’

In OOH News By Pray Jani - August 02, 2019

Srikanth Ramachandran addressed OAC 2019 by highlighting the benefits of data driven OOH campaigns

‘Urbanization is a huge benefit for the OOH industry’

In OOH News By Pray Jani - August 02, 2019

Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019

Eastern Railways invites EOI for vinyl wrapping on trains

In OOH News By M4G Bureau - August 01, 2019

The last date for submission of this EOI is on 6th August and the period of contract will be awarded for 3-5 years

Pixel Media selects Moving Walls platform to introduce programmatic OOH in Indonesia

In Digital OOH By M4G Bureau - August 01, 2019

Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites

Havas Media bags integrated media duties of British Council

In OOH News By M4G Bureau - August 01, 2019

The mandate includes media strategy, planning & buying, digital and social duties

oOh! unveils giant digital billboard at Darwin International Airport

In Digital OOH By Rajiv Raghunath - July 31, 2019

The Supersite (12.66m x 3.35m) offers advertisers an end-to -end solution that will reach national, domestic and international travellers arriving into Australia's gateway to South East Asia

‘Advertising opportunities will expand with airport expansion,’ says KL Sharma

In OOH News By Mohit Manghani - July 31, 2019

The Director - Commercial, AAI, spoke about the entry of private players in the aviation Industry and the potential for advertisers to grow with airport expansion, at the 15th Outdoor Advertising Convention held in Mumbai on July 26th and 27th

‘Digital Printing Industry Directory – West India’ launched at OAC 2019

In OOH News By Mohit Manghani - July 30, 2019

The latest edition of the directory, which is published by V J Media Works, features a database of over 900 companies including data printers, sign makers, machine and material solution providers and is the first of its kind for the West Zone

‘Business & civic bodies must work together’

In OOH News By Mohit Manghani - July 30, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th