Results For "AC"
3951 News Found
‘Having larger OOH cos will help industry get more traction’: Phil Hall
In Viewpoints By Rajiv Raghunath - September 04, 2019
Phil Hall, the new Co-Managing Director of Ocean Outdoor, UK, talks about the shape of things to come for the OOH business in the coming years
Brands line up to grab their pie during Ganesh Utsav
In OOH News By Pray Jani - September 04, 2019
With footfalls of over 3-5 crore across Mumbai alone, brands find Ganesh Utsav a great opportunity to capture the attention of their TG, even during times of market slump
Pioneer Publicity bags media rights for 1.2 km long DMRC FOB
In OOH News By Bhawana Anand - September 04, 2019
The longest DMRC walk-though to have 50 backlit signages for display; media to be available from this October
‘Urbanization is a huge benefit for the OOH industry’
In Gallery By - September 03, 2019
Manosh De, Global Lead – National and Regional Development Strategies, BIAF, talked about the close synergy that exists between the OOH industry and the the urban landscape at OAC 2019
The role of OOH is to catch the Consumers Imagination: Ashish Vidyarthi
In Gallery By - September 03, 2019
The versatile actor explained that the OOH industry needs to create OOH Lala experience for consumers
Indian OOH industry must take lead in Programmatic, urges Mathew Dearden
In Gallery By - August 30, 2019
Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide
Try to Break-In: Challenges Godrej Security Solutions to masses
In Campaigns By M4G Bureau - August 30, 2019
A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities
Ambient brings Artificial Intelligence to Cinema Buying
In OOH News By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study
In Research By Rajiv Raghunath - August 29, 2019
The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately
Check out Air Asia destinations on Bengaluru street furniture
In Campaigns By Ria Banerjee - August 29, 2019
Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru