PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Insight Brandcom takes PM Modi’s Viksit Bharat Sankalp Yatra campaign across 8 states

In Campaigns By M4G Bureau - February 20, 2024

Insight Brandcom deployed over 150 hi-tech vans that covered 15,000+ locations, reaching out to more than 20 million people.

Moving Walls Group appoints Larry Kleist as Global Chief Revenue Officer

In OOH News By M4G Bureau - February 20, 2024

"Larry's appointment comes at a crucial juncture as we embark on our journey towards achieving unprecedented revenue milestones," says Moving Walls Group CEO Srikanth Ramachandran

Roshanspace takes up Title Sponsorship of Out of Home Advertising Awards (OAA) 2024 for the third consecutive year

In OOH News By M4G Bureau - February 19, 2024

OAA serves as an ideal platform to unite and improve our collective value as a media industry, says Junaid Shaikh, Managing Director, Roshanspace

A ‘Sakht’ smartphone that exudes toughness & durability

In Campaigns By Amrit Mishra - February 15, 2024

In a strategic shift that challenges stereotypes and embraces inclusivity, smartphone brand Honor launches the 'Sakht Phone' campaign, spotlighting the unmatched durability of their latest X9b smartphone and reshaping the narrative of toughness in the ever-evolving world of smartphones.

Large formats comeback on Bengaluru streets imminent

In OOH News By M4G Bureau - February 14, 2024

A near six-year wait for media owners

JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

Laqshya Media Group acquires advertising rights for Cochin International Airport

In OOH News By M4G Bureau - February 12, 2024

Strengthens market presence in South India

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

In Digital OOH By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.