Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns

In Digital OOH By Rajiv Raghunath - October 24, 2019

New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens

Cred App makes moviegoers fall in love with credit cards

In Campaigns By M4G Bureau - October 24, 2019

A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi

Sunil Lulla appointed as CEO of BARC India

In OOH News By M4G Bureau - October 22, 2019

The change in leadership take places as Partho Dasgutpa, handling the position decides to move on

ColorJet promotes complete Green Printing with BioPrintTM

In OOH Solutions By M4G Bureau - October 22, 2019

Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem

Asian Paints Royal Play(s) well with traffic signal with DOOH approach

In Campaigns By Pray Jani - October 21, 2019

Handled by MOMS, a digital site was programmed to change creative with the change of traffic signal in Pune

“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

‘Media, creative businesses need to collaborate much more’

In Digital OOH By Rajiv Raghunath - October 21, 2019

Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA

BackLite Media to operate 200 screens at The Galleria in Abu Dhabi

In Digital OOH By Rajiv Raghunath - October 18, 2019

BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi

Hindustan newspaper to give fresh married life perspective with OOH & Activation

In OOH News By M4G Bureau - October 18, 2019

Along with digital platforms, the campaign will spread across press, radio, outdoors and most importantly on-ground

DOOH will grow as brands opt for omni-channel marketing: Barry Frey

In Digital OOH By Rajiv Raghunath - October 18, 2019

Also, programmatic OOH buying is gaining momentum, he says