Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape

In Digital OOH By M4G Bureau - November 12, 2019

The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

In OOH News By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

Parle Agro assigns media mandate to MediaCom

In OOH News By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

In OOH News By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

In OOH News By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

‘Data & technology key to OOH growth'

In Digital OOH By Bhawana Anand - November 07, 2019

Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials

Brands celebrate Diwali across Mumbai Airport

In OOH News By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation

In OOH News By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media