Magicbricks attracts Mumbaikars with contextual campaign

In Campaigns By Pray Jani - November 22, 2019

The real estate online brand makes use of locations to contextualize the creative for the frequently traveling customers

Xelpmoc’s tech solution to aid in focused reach

In OOH Solutions By Pray Jani - November 21, 2019

The tech company has designed a software to help TaxiTop Media, a Kolkata based media owner, optimise their cab branding potential

Bureau of Outreach & Communication invites revised rates for DOOH media

In OOH News By M4G Bureau - November 20, 2019

The LED/LCD & Digital boards rates are invited for new railway station classifications

DMRC metro check-in facility to make airport bound passengers’ travel convenient

In OOH News By M4G Bureau - November 20, 2019

The facility at present caters 400-500 passengers of Air India and Vistara every day

Dineout’s FearNoBill Campaign scares masses quite literally!

In Gallery By - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

Dineout’s FearNoBill Campaign scares masses quite literally!

In Campaigns By M4G Bureau - November 19, 2019

The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants

FSSAI issues draft regulations to curb promotion of HFSS foods near schools

In OOH News By Pray Jani - November 18, 2019

The proposal to ban advertisement of foods high in fat, salt and sugar and fast foods inside and within 50 meters of schools has been drafted and will soon be in action

‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising

MCGM bullish on DOOH but no clarity on traffic deptt permissions

In OOH News By M4G Bureau - November 15, 2019

Even as the industry expectantly waits for the release of the new MCGM ad policy, it is not clear if DOOH media will get the traffic deptt’s nod all too easily

M&E sector share of GDP must increase to 2%: Sudhanshu Vats

In Digital OOH By M4G Bureau - November 15, 2019

Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit