Ola’s Keerthi joins DocsApp

In OOH News By M4G Bureau - December 18, 2019

Keerthi has over 12 years of experience in managing functions across operations, sales, strategy and analytics and has worked across multiple sectors

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

‘OOH is often our go-to media’

In Viewpoints By Bhawana Anand - December 17, 2019

Vishal Jain, VP & Head - Growth, Shuttl talks about the hyper local approach offered by the OOH medium

Emirates’ 48 hours sales is back with a bang

In Campaigns By Pray Jani - December 13, 2019

Havas Media handled the responsibility to communicate the dates of the sale with an alarming OOH campaign

Seedooh creates new roles to drive global biz expansion

In Digital OOH By Rajiv Raghunath - December 12, 2019

Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC

5G’s emergence to add potential applications in OOH

In OOH News By M4G Bureau - December 12, 2019

Sophie Harding, Future Director, Mindshare shares consumers’ attitude to emerging areas that 5G will affect, such as virtual reality and visual search.

District Tourism Promotion Council (DTPC) of Kozhikode offer advertising ownership

In OOH News By M4G Bureau - December 12, 2019

The tender requires the concessionaire to upgrade, maintain the beach pavilion with ad rights for 3 years

Broadsign partners Lemma to expand programmatic DOOH offering in APAC

In Digital OOH By Rajiv Raghunath - December 11, 2019

The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30

Professor Shanku to come alive with AR/VR technology

In Campaigns By Pray Jani - December 11, 2019

Kolkata based production house campaigns using AR and VR installations across malls and other prime spots across Kolkata to promote their latest movie, Professor Shanku

Reckitt Benckiser India has awarded its media business to dentsu X

In OOH News By M4G Bureau - December 10, 2019

The agency has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas