Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

Broadsign Reach SSP integrates with TPS Engage DSP

In OOH News By M4G Bureau - January 20, 2020

The tech integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions

CashurDrive signs pact with Uber for exclusive branding

In OOH News By M4G Bureau - January 20, 2020

India is the foremost country from its operational worldwide network where the cab-hailing service provider has started monetizing its fleets with advertising

Vehicle branding industry to expect 10% y-o-y growth in UAE

In OOH News By M4G Bureau - January 17, 2020

According to IEC, several businesses small and large will continue to turn to car wraps as one of the best, most cost-efficient forms of branding and advertising in 2020

Taxitop rolls out attractive offers to get engage masses

In Digital OOH By M4G Bureau - January 17, 2020

In 10 days, the media owning firm has been able to get 35 responses from the audience

Madison Media wins Media AOR for Cipla Health Ltd

In OOH News By M4G Bureau - January 16, 2020

The entire media mandate including Print, Television, Radio, Cinema, Outdoor, Digital and Social media.

Bisleri plans to teach importance of plastic recycling at Tata Mumbai Marathon

In OOH News By M4G Bureau - January 16, 2020

The brand will set up 20-25 sets of 3 bins signifying the image of the recycled products across the race track

MP Tourism empanels 4 specialist agencies for OOH promotions

In OOH News By Bhawana Anand - January 15, 2020

These agencies will handle the complete outdoor & BTL planning, buying and execution across several touchpoints

BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

‘DOOH attracts many more clients’

In Viewpoints By Rajiv Raghunath - January 14, 2020

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media talks about the company’s pioneering initiatives in Malaysia’s DOOH media space