AdOnMo raises USD 3 million funding from Ant Financial’s BAce Capital

In Digital OOH By Pray Jani - February 03, 2020

The funds will also be utilised for product development, building upon the existing team and acquiring talent

‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

UK’s DOOH up by 17% in 2019

In Research By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

Jagriti Singla, Sr DCM, Western Railway to speak at 2nd Transit Media Talks in Mumbai on Feb 6

In OOH News By M4G Bureau - January 30, 2020

Jagriti Singla will be speaking on ‘How Western Railway is creating attractive media opportunities’

Adcity ties up with Moving Walls for ad-tech solutions in Apac markets

In Digital OOH By M4G Bureau - January 30, 2020

The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Zee5 launches new show on mega format

In Campaigns By Pray Jani - January 29, 2020

The OTT channel leverages new Mega Backlit BQS for the launch of its Original series “Never Kiss Your Best friend”

Times OOH signs up with Moving Walls for programmatic DOOH

In Digital OOH By M4G Bureau - January 28, 2020

The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro

Somany to adopt new age marketing to attract Millennials

In OOH News By Bhawana Anand - January 27, 2020

Hoardings & Cinema Advertising is also a part of brand marketing strategy