‘You Complete Me’ tells Bounce to youth this Valentine’s Day

In Campaigns By M4G Bureau - February 17, 2020

The bike rental portal connects with metro riders by offering them a rose and a coupon in Bangalore

NMRC to permit promotions on wheel to increase NFR

In OOH News By M4G Bureau - February 17, 2020

1-4 coaches can be obtained at a minimal fee for the activity and celebrations inside their trains

Panasonic India to roll out new campaign in coming month

In OOH News By Bhawana Anand - February 14, 2020

The campaign will be on the brand’s ACs

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

The change agent

In Viewpoints By Rajiv Raghunath - February 13, 2020

Ad tech company Interaction Channel has a pivotal part in the transformation of Nigeria OOH market

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

DDB Mudra Group bags communication mandate for BharatBenz

In OOH News By M4G Bureau - February 12, 2020

An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

RDN projects will be executed across the country: K Manohar Raja, Executive Director of RailTel Corporation of India

In OOH News By Pray Jani - February 11, 2020

RDN is ushering in compelling advertising opportunities at the railway stations

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy