Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Honda Activa celebrates ‘Power of 6’ in new campaign

In OOH News By Pray Jani - March 06, 2020

Unveils a 360-degree campaign for the all-new Activa 6G BS-VI including OOH

‘DOOH is giving more brands access to the media’

In Viewpoints By Rajiv Raghunath - March 05, 2020

Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry

Dentsu Webchutney wins Creative mandate for OkCupid

In OOH News By M4G Bureau - March 04, 2020

The account will be serviced out of the agency’s Bengaluru office

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Cricket.com captures cricket maniacs with pDOOH campaign

In Campaigns By M4G Bureau - March 03, 2020

Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar

Facebook to socialise on OOH with foremost marketing campaign

In OOH News By Pray Jani - March 03, 2020

‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections

Sprite is back with new lightered heart campaign

In OOH News By M4G Bureau - March 02, 2020

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital

RDN projects will be executed across the country

In Gallery By - February 28, 2020

K Manohar Raja, ED, RailTel Corporation of India says RDN is ushering in compelling advertising opportunities at the railway stations

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media